Cultural, community and sporting events can deliver significant economic benefits to the cities and towns that host them. They support increased visitation expenditure that stimulates local economies and can enhance the character and vibrancy of an area, increasing its attractiveness as a place to live, work and visit.
Credible third-party evaluation is vital to demonstrating tourism and expenditure impact and securing ongoing funding. Our expert analytics team delivers straightforward, rigorous and detailed economic impact assessments for events big and small, across all tiers of government.
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Our transparent evidence-based methodology can be tailored to suit the requirements of your organisation, funders and stakeholders. Our best-practice economic impact metrics have been designed to align with and adapt to the needs of tourism, sports and cultural funders in Australia and internationally.
“The Birmingham 2022 Festival has boosted the regional economy by £100 million and added a further £87 million in GVA, including £47 million directly from tourists visiting the Festival. This clearly shows the value that weaving sport and culture together can bring and we hope that future organisers will build on and learn from our successful delivery of this programme.” – Ian Reid, Chief Executive Officer, Birmingham 2022 Festival.
Read the case studyConfidently demonstrate the economic contribution of your cultural investments with a Culture Counts Economic Impact Assessment.
