Quantify your value with an Economic Impact Assessment

Economic Impact Assessment

Demonstrate the economic and tourism benefit of your investment

Cultural, community and sporting events can deliver significant economic benefits to the cities and towns that host them. They support increased visitation expenditure that stimulates local economies and can enhance the character and vibrancy of an area, increasing its attractiveness as a place to live, work and visit.

An independent assessment that showcases the economic impact of your events and programs


Actionable and reliable assessments you can trust

Credible third-party evaluation is vital to demonstrating tourism and expenditure impact and securing ongoing funding. Our expert analytics team delivers straightforward, rigorous and detailed economic impact assessments for events big and small, across all tiers of government.

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Get your free Economic Impact Handbook

We’ve put together a handy guide demystifying economic impact – what it is, how to prepare for it, and how it can help you secure funding.

Flexible approach to suit multiple stakeholders

Our transparent evidence-based methodology can be tailored to suit the requirements of your organisation, funders and stakeholders. Our best-practice economic impact metrics have been designed to align with and adapt to the needs of tourism, sports and cultural funders in Australia and internationally.

Multiple Stakedholders

Comprehensive and streamlined solutions

  • Collect economic data from event-goers in an easy and accessible way
  • Calculate local and visitor impact based on attendee behaviour and spending
  • Use insights to make evidence-based programming and resourcing decisions
  • Generate rigorous data-driven reporting for funders and stakeholders

Our success stories

A global celebration of arts, culture and sports

“The Birmingham 2022 Festival has boosted the regional economy by £100 million and added a further £87 million in GVA, including £47 million directly from tourists visiting the Festival. This clearly shows the value that weaving sport and culture together can bring and we hope that future organisers will build on and learn from our successful delivery of this programme.” – Ian Reid, Chief Executive Officer, Birmingham 2022 Festival.

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Start your assessment

Confidently demonstrate the economic contribution of your cultural investments with a Culture Counts Economic Impact Assessment.

What you get

  • Culture Counts Evaluation Platform annual subscription
  • Survey templates to collect visitor, behaviour and expenditure information
  • Expert data analytics to calculate expenditure and employment impacts
  • Clear and flexible reporting outputs to share with your stakeholders
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Step 4:

Report your results. What comes next?

Learn more